Jojo Fashion Boutique Limited Privacy Policy - What you need to know

This is the Jojo Fashion Boutique Limited privacy policy to explain how and why we use your personal information. It's important, so please read it and make sure you control your privacy. Our website and apps are not intended for use by children who are under 16 years of age. We know you are busy, so to help, our policy lets you chose how much you want to know: quick read, or detail.

Our privacy principles

  • We take your privacy seriously.
  • We are committed to protecting the security of your personal information.
  • We comply with data privacy laws when using your personal information.
  • We only use it for lawful reasons you expect or that we explain to you in this document.
  • We will limit our collection and use to details we really need or which you have provided.
  • We will explain your rights to control your personal information to you and how to use them.


Quick read: Privacy Policy Summary


We want you to understand:

What personal information we collect about you and where we get it from What we do with your personal information Who we share your personal information with and why Where we send your personal information outside Europe How we keep your personal information secure How long we keep your information and why Your rights and how to use them.

Other details you should know:

What personal information we collect about you and where we get it from

We collect most information directly from you when you order or buy from us. We get technical details from the devices you use to access our apps and websites and from cookies which tell us what you look at online, where and when. Like most other websites, our technology also lets us know when and how you use our websites, such as when you have added to or abandoned your basket or filled in a form.

The personal information we collect and use will depend on why we need it. We will only collect the personal information we believe we need to use, or which you have agreed we can collect from you or agreed someone else can share with us, such as Unidays to confirm student status.

Sometimes we are given information about you unexpectedly, such as from the police, organisations and agencies trying to prevent threats and fraud, and from the public.

What we do with your personal information

We need to collect and use lots of information about you so that you can use our websites and apps, shop in our stores, buy things from us and learn about our offers and new arrivals. We also need to use some details to prevent and detect fraud.

We look at and learn from your browsing, shopping and how you respond to our marketing to understand what sort of customer you are and predict what products we have that you may also be interested in. We try to show you adverts and offers we think you will like tailored to you based on stuff like your location, including what we know about you including through our apps, websites and other websites you visit, relying on the extra understanding about you which ad providers and social media platforms have collected with your consent.

Our use of your details will depend on you and what you are doing: browsing or buying, if you are new to us or a registered customer. Use will be different on-line and in-store but we will try to join up details of our relationship with you in store and online in our records, even if you use different devices online. We explain our lawful reasons for use of your personal information in our detail section. You can access this by scrolling to 'Additional Details'.